babyfirst

brand identity, branding strategies

The design of babyfirst reflects the Chinese custom of swaddling newborns in red cloth or clothes to bring good luck. This traditional element is combined with a recognizably Western pacifier, symbolizing the aspiration towards modernity. The design captures the importance of children in Chinese society, particularly given the one-child policy in China.

With a focus on brand identity and branding strategies, babyfirst stands out in the market by offering a blend of cultural influences. It appeals to Chinese consumers who value both tradition and contemporary design. The design team, including Brian Lau, Lilian Chan, Ben Lam, and Sharon Ki, has successfully created a brand that resonates with the target audience.

The unique properties of babyfirst lie in its ability to seamlessly merge different cultural elements, creating a visually striking and meaningful design. By combining Chinese and Western influences, babyfirst represents a bridge between cultures and a celebration of diversity. This design has been recognized for its excellence and innovation, winning the Iron A' Design Award in 2012 in the Graphics, Illustration, and Visual Communication Design category.

Overall, babyfirst is a testament to the power of design to transcend boundaries and create a brand that is both culturally relevant and visually appealing. It serves as an example of how design can effectively communicate a brand's values and aspirations, while also respecting and incorporating traditions.